Have you ever written a viral tweet that you wish you could show to your TikTok fans? Maybe you were motivated to make a TikTok video because you saw someone else's Tweet and wanted to remark on it or try out the advice they gave. It's safe to assume tha ...

At the start of a new year comes the perfect opportunity to plan out your social media year and all that you hope to accomplish. Increasing your fan base, perhaps? Do you want to increase your social media following or the number of customers you bring i ...

Successful social media strategies thrive on interesting, informative content. This chapter is dedicated to our favourite concepts for social media posts. Is it possible to define "social media content"? Everything that advertisers put out there in ...

Building trust and relationships with your audience on social media requires being genuine with them. But, it may be difficult to remain authentic when there is so much pressure to project a flawless picture. We will discuss what it means to be genuine o ...

There is no shortage of advice online on how to maximise your presence on social media, from expanding your audience to maintaining relationships with people outside the site. Some of it is good advice, but that's the case with the majority of the inform ...

Once upon a time, not everyone enjoyed seeing a corporate video. In the past, people considered it a luxury. But from where I stand right now, that's clearly not the case. Videos for businesses are now considered a must. The video market is booming becau ...

A paid influencer for a limited promotional period cannot be compared to an employee of the company who is an unofficial representative of the brand. A brand ambassador is a person or organisation that is not affiliated with your company but is enthusias ...

Have you ever been mid-Instagram post and had to start over? Maybe draught copy exists somewhere. Have no fear, for this is the place for you. Finding your Instagram draughts might be difficult at first, but once you figure out where they're being sav ...

Although social media is an excellent tool for expanding your brand's reach, it is not ideally suited for immediate conversions or lead generation. Since most people use social media to waste time rather than get anything done, advertising on these si ...

Swiping left from the 'Story' menu on Instagram will take you to a new feature called 'Create' Mode. This mode, as described by an Instagram representative, allows users to post interactive stickers, drawings, and text without uploading photographs or ...