All posts by : Aaron Alexander

The dynamics of company-client interactions have been irrevocably altered by social media. Businesses need to get more involved in their customers' lives if they want to survive. Social media powerhouses like Facebook, Instagram, and Twitter provide i ...

Keeping your company's Instagram account active and engaging is no simple feat. The Instagram game is a perpetual balancing act between coming up with fresh post ideas, coming up with unique material, and connecting with your audience. Inspirational I ...

You could say that social media is the equivalent of a modern-day shrink ray. Facebook has shown that the "six degrees of separation" concept is actually much smaller, at around 3.5 degrees. Since there are fewer people around in the year 2020 due to the ...

Introduction Marketing using memes is a newer strategy that capitalises on viral content shared across social networks. Memes, which are humorous images with accompanying text, are widely disseminated and used as a promotional tool in this context. Me ...

A growing number of public relations firms now provide social media management. Do they (or you) know how to use social media to best serve your customers? A strong public relations firm, especially one planning to offer social media services to custo ...

Is social media management being moved in-house? Have you recently started working for a digital firm? You'll have to quickly become proficient in the basics of social media administration. We've got your back in every aspect of preparation, from fund ...

You, as a social media manager, could be quite familiar with Instagram's functionalities from the user's perspective. Yet, have you given Instagram marketing any attention? To ensure you get the most out of this service, we've included some helpful hints ...

Everyone on Instagram knows just how big of a deal marketing on the platform can be. With so many users, however, standing out can be challenging. For this reason, it is crucial to gain experience in Instagram marketing before diving in headfirst. Is ...

Every major brand in today's market has one thing in common: they're all very social on Twitter. Over 237.8 million people use this microblogging network every day, making it a top choice for advertising. With 500 million tweets being sent every day, ...

In terms of online marketing, Facebook and Instagram are powerful tools for enterprises of all sizes. Let's examine the benefits and drawbacks of each platform by contrasting their targeting ease, promotion costs, and overall efficacy. Since each bran ...