You could say that social media is the equivalent of a modern-day shrink ray. Facebook has shown that the “six degrees of separation” concept is actually much smaller, at around 3.5 degrees. Since there are fewer people around in the year 2020 due to the pandemic, more people are using their mobile flat screens for socialising and doing their leisurely shopping. Mother Nature benefits. Incredibly, there will be 5% more people using social media in the world in 2021 than there were in 2020. This expansion is still anticipated to carry on for the next five years. When deciding between Facebook video ads and Facebook image ads, the question at hand is which medium is preferable.
It’s high time you started doing most of your marketing online. Even in digital advertising, competition is heating up. Continuing to use the same tired hard-selling techniques is a waste of time and energy. In order to increase their returns on investment, modern marketers must balance persuasion and motivation with audience engagement and amusement. Learning the “school of hard knocks” is one way to describe the process of developing a successful brand advertising strategy. However, this in-depth article will reveal strategies that will help you navigate the maze of social media advertisement creation. Which type of content, video or image ads on Facebook, should you create? By the end of this revised guide, you’ll be able to make an informed choice for yourself.
Advantages and Drawbacks of Advertising for Businesses
Let’s talk about content formats now that we’ve established why Facebook is such a gold mine for marketers. The three-step procedure of recording, editing, and uploading is unquestionably more complicated than the two-step procedure of snapping and posting. To be fair, there’s no point in getting started if you intend to enter the advertising battle unprepared. Effort isn’t really the issue here; rather, the question is how productively the effort is being put in. After all, interaction is what motivates people to talk about your brand, which ultimately leads to more sales. But before you go all in on one side or the other, we’ll square off the pros and cons of both mediums statistically so you can make an informed decision.
Advertisements based on images on Facebook
Advertisements that use still images instead of moving video can be made and distributed more quickly.
A full 33 percent of millennials and 21 percent of Gen Xers click on image ads.
The younger demographic that you’re trying to reach has a shorter attention span and thus prefers promotional images that are both simple to understand and interesting to look at.
With Facebook’s ad templates, it takes the average marketer under an hour to create an image-based Facebook ad, while it takes four to six hours to create a video ad.
In favour of: The Antagonistic List
Images that aren’t immediately striking are likely to be ignored by Facebook users.
With increasing product complexity, it becomes more difficult to convey essential product information through images.
Advertisements based on visuals need to be creative, innovative, and attention-grabbing in order to be profitable.
Tips for Making Killer Facebook Ads with Videos
For your Facebook video advertisement, “actualizing engagement” is the ultimate goal. The reality, however, is that this is easier said than done, and that every label has to sing to make ends meet. Stop using the “It’s Complicated” status to describe your connection to video production. Here are some tried-and-true methods that have been shown to attract attention, motivate people to take action, and ultimately result in a positive share-spread outcome.
The Power of Testimonials
For Facebook ads, a glitzy setting isn’t always necessary. These days, homemade testimonial videos are paying dividends for a growing number of up-and-coming brands. Together with local and global influencers, interest grows exponentially. The effectiveness of testimonial video ads that feature visible outcomes is particularly high. Since appearances are important, a makeover is likely to have the greatest impact. This popular form of advertising is particularly effective for lifestyle goods and among the young. The traditional video may not be the best medium to use if your product is not tangible (such as a financial product) and needs extensive explanation. This is due to the fact that viewers are more likely to skip lengthy explainer videos that are not visually impressive.
Animation Removes Complexity from Your Message
Do you need to provide a detailed explanation of a sophisticated product? There’s a chance that animated videos will help you tremendously. Stories are at the heart of content, but you don’t want your video to come across as a bedtime read. So use animation to illustrate the concept and character of your brand. Another major advantage is: Unlike live-action productions, animated videos can be made with minimal investment in time and money. The visual nature of these tools makes them particularly well-suited to illustrative purposes, such as the presentation of abstract concepts. Avoid having your content ignored by your audience because it’s too serious by adding some humour with animation. In addition, they are a novel form of video content that can help your company stand out from the crowd and rise above the din of the internet. Animating static data can add life to it and draw attention to the most important points.