At the start of a new year comes the perfect opportunity to plan out your social media year and all that you hope to accomplish. Increasing your fan base, perhaps? Do you want to increase your social media following or the number of customers you bring in?
Amazing objectives in the realm of social media abound. To achieve your online success goals, consider the following seven suggestions discussed in this piece.
New Year’s Resolutions for Your Social Media Pages
You should think about establishing some or all of these objectives, and you should adapt them for each platform.
Always use the most recent versions of your profiles.
How long has it been since you really checked your social media accounts? We seldom log in to our own profiles to evaluate the data stored there. To what extent, for instance, does the bio make sense? Do you have a working link? And how long have you been using the same profile picture and header? When the world learns about us for the first time, we must think about the impression our accounts make. Indeed, it will be a crucial factor in determining who decides to follow.
Think about where you’re at with your social media accounts right now. What parts of your presentation of who you are and what you bring to the table need work?
Decide when you’ll be posting and stick to it.
One of your social media resolutions for the new year is probably to boost your audience size and interaction rate. This is a fantastic aspiration to have. To increase your chances of success, simply make an appearance more frequently. Posting frequently increases the likelihood that fresh readers will encounter your material. Also, platform algorithms may reward you for your participation if you keep in regular contact with them. (You need to learn how often is too often to publish.)
But, you shouldn’t just publish for the sake of it. You should constantly work to provide high-quality material that your readers will appreciate. Provide material of the sort that will boost your KLT (Know, Like, and Trust) ratio. Choose how often you feel comfortable appearing on each platform daily, and stick to that plan.
Make a show that people can watch on a consistent basis.
Continuing with the theme of regularity from the previous section, one approach is to establish a recurring series that occurs once a week, twice a month, or once a month. This not only gives your followers something to anticipate, but it also guarantees that you’ll be more present on social media. You may, for instance, broadcast live on social media once a week, using a platform like Instagram or Facebook Live. Instead, you could do what I do and present weekly programmes on Twitter Spaces.
This is useful for reaching new people and gaining more followers. In other words, if expanding your social media presence is one of your resolutions for the next year, then this is the best strategy for achieving that objective.
You can get more exposure for your work if you repurpose it in different ways.
Anything you put up on the internet doesn’t have to be brand new. In all likelihood, if you’ve been working on your online presence for a time, you have a wealth of fantastic stuff that is just sitting there, gathering digital dust. Why not reuse it if it still serves its original function and interests your target audience?
A large portion of your audience consists of newcomers who have not yet caught up on the posts you made months ago. If you want to see an increase in traffic and interaction, you need to find a way to revitalise and repurpose it. You may create images with quotations from earlier blog posts, for instance. You could cut a YouTube video into chunks and post them on Instagram. Instead, you might generate a series of voice tweets based on a series of short recommendations from an archived blog or podcast.
Try to get as many people to like, share, and comment as possible in step 5.
Doesn’t it brighten your day when others respond to something you’ve posted? Knowing that your hard-earned material has been appreciated by others through actions such as like, sharing, or commenting feels great. If you enjoy the work of your favourite creators, it only makes sense to make an effort to spread the word about what they’re putting out there.
Analyze your data to form a plan of action.
The data you get through analytics is invaluable for improving your social media strategy. They reveal the kind of material that perform best with your followers, helping you to understand what to post more of and what to limit. Make it one of your social media goals to examine your analytics on a regular basis if you aren’t currently doing so.
Analyze the number of likes, shares, and comments has received to find the most popular content. Consider which ones receive the greatest attention. Pay attention to patterns in the material or even the discussion to determine what people find most interesting. When you do, you’ll have no trouble filling your social media strategy with content that your followers will like.
Be Willing to Experiment with Different Methods and Media
Finally, being willing to try new things is one of the finest resolutions you can make for social media in 2019. The same old routines get so ingrained in us that we fail to see possibilities elsewhere. If ever there was a year to seize, it would be this one.