TikTok has more than a billion monthly active users because its user-friendly interface and fast-learning algorithm for feed selection have made it the go-to social video app for people all over the world. TikTok marketing, however, has arisen as a result of the platform’s popularity among businesses due to its seemingly endless expansion.
So, what is this thing called TikTok, and how can you benefit from incorporating it into your marketing plan? TikTok, which debuted in 2017, is a social network where users can make, share, and watch short videos for social media. They can also participate in video challenges and build upon the recordings of other users.
According to Alyssa Tear, senior manager (organic) at Thrive and resident social media guru, “TikTok’s existing user base is interested in participating with the material they consume, whether that be saving a video, commenting, or even dueting.”
When compared to Instagram’s carefully manicured image and YouTube’s polished vibe, TikTok’s low barrier to access stands out. As such, it’s the starting point for many people who are seeking an approachable and genuine means of interaction.
It’s also the place to initiate or advance your video advertising. All the qualities we’ve discussed above can help you localise your targeting efforts and effectively communicate with your intended audience. Then there’s TikTok advertising, which has yet to be adopted by every tiny business, so it’s relatively cheap and has less competition. Not only that, but last year TikTok was the second most profitable app after Tinder in terms of money spent by users.
Here’s your chance to advertise on one of the most popular and successful mobile apps in the world and gain exposure, user interaction, and cash.
This blog will teach you the ins and outs of using TikTok for business, so that you may build your brand and expand your reach.
TikTok Marketing: Target Audiences
Learn about the most common age ranges and gender breakdowns among TikTok users before we go into teaching you how to use the site for professional purposes.
Millennials and Generation Z
Only 26 percent of TikTok’s 80 million monthly active users in the US are older than 45, making up the vast majority of this demographic. It’s worth noting that millennials now outnumber Baby Boomers, and that they’re also known for having more disposable income than their predecessors.
However, the majority of TikTok users are members of Generation Z (16–24). Despite the fact that many members of this generation are still living at home with their parents, research shows that they have considerable sway over the household budget. TikTok advertisers can rejoice, as members of Generation Z have excellent memorability for commercials.
Approximately 60% of TikTok users are female, whereas 40% are male. According to Statista, roughly one-third are regular users (using TikTok for more than two-thirds of each month) and another third are infrequent users (using the app for less than one-third of each month).
Tips for Putting TikTok to Work for Your Organization
It is time to open a TikTok account for your organisation, whether it is a little startup or a multinational conglomerate. Any business, no matter how little, should create a TikTok Business Account.
Step-by-step instructions for creating a TikTok account are as follows:
- Obtain the app from one of the app stores (Apple’s, Google’s, or Amazon’s) and instal it on your device. After you’ve installed the app, come back to this manual for further assistance.
- Create a personal profile with an official company email for added security. Single Sign-On (SSO) solutions, like the Facebook or Twitter accounts associated with your business, are another alternative.
- Use the Discover feature to keep up with the latest TikTok trends and accounts by entering your desired username and selecting interests (for improved feed recommendation). Social media marketing pros’ best advice: If your rivals also use TikTok for business, you should follow them to see what they’re up to.
- After you’ve gotten your bearings, upgrade to a TikTok Business Account. You can access your account’s privacy and settings by clicking the “Me” button in the footer. Select Manage Account, then Switch to Business Account from inside Account.
Once you’ve made the change, you can pick a category for your TikTok profile.
The next step is to fine-tune and improve your profile by adding or updating information such as your bio, website, and other video marketing profiles (if any) on platforms like Instagram, YouTube, and Twitter. Following this, we’ll dive deeper into SEO and other strategies for rising to the top of the TikTok search results.
Given the time commitment involved in optimising a TikTok profile, it may be worthwhile to team up with a marketing agency specialising on the platform.