I’ve been an Instagram user since since the service launched. I’ve watched it grow from a simple photo-sharing site to a powerful advertising medium. The ability to geotag Instagram photos is one of my favourite features of the app.
It has simplified the process of finding new neighbourhood establishments. If you’re an entrepreneur or marketer, take my suggestion and always include geotags in your Instagram pictures.
It’s a straightforward strategy for raising your company’s visibility and consumer base. This guide is for you if you have no idea what geotagging is on Instagram or how to add a geotag.
A geotag on Instagram: what’s the deal?
With an Instagram geotag, you can specify the precise location of your photos and videos. Location tags show as a little tag in the top right corner of an image or video post.
When opened as a map, it will reveal the precise location from whence the photo was shot. You can also include geotags in your Instagram Stories by using the Location Sticker.
Instagram’s Location Geotags: Why You Need Them
Using geotags, your content will be easier to find and may even show up in the Explore Feed when users look for information about certain regions.
You may interact with local audiences and gather user-generated material on Instagram by using location geotags. In addition, there is a 79% increase in interaction with posts that have a tagged place compared to ones without a tagged location.
When Is It Appropriate to Include a Location on Instagram?
Always include a geotag in your posts and Stories if you have a local audience in mind or run a local business.
Whether you’re the one organising or attending an event, geotagging ensures that your followers will be able to find you. In addition, geotags can let customers know exactly where to look for things that are only sold in select areas.
Learning the Ins and Outs of Instagram’s Location Tagging Function
I want to make sure you have a firm grasp on the geotagging process before we go into adding and altering geotags. Some distinguishing characteristics include the following:
Search & Explore: Instagram’s geotags make it easy to look for and peruse posts from users in a certain location. Users may then explore new areas, learn about upcoming events, and meet up with other local Instagrammers.
Instagram: Including a Location Tag
It’s surprisingly simple to include a geotag in an Instagram photo. It will just add a few seconds to the time it takes to submit your Instagram posts. Here’s a comprehensive guide on including geotags in your Instagram posts:
Step 1: Access your Instagram profile by logging in.
Step 2: Make a brand new entry by clicking the “+” button in the upper right. To make a new Instagram post, you may alternatively swipe left and choose “Post” from the bottom line.
Step 3: Pick the Media You Want to Include. Follow the prompts by selecting “Next.”
Step 4: Adjust the photographs and/or videos to your specifications. When you’re ready, hit “Next” again.
Step 5: Add a caption to your Instagram post and tag the individuals you wish to share it with.
Step 6: Go to the sixth step and choose “Add Location.”
Step 7: Enter the desired location into the search field.
Step 8: Decide which choice is the best match by using the drop-down menu.
Step 9: Click “Share” or “Done” if you’re satisfied with your post, and then “Add Music” to add sound.
Yes, that’s the whole thing. The location you’ve specified as your username should be reflected in your post. A user may view the location and other postings from the geotagged place on a map by tapping on the location.
Instagram’s Story Function: Tagging Your Location
Geotagging is a great technique to ensure that your Stories are seen by the appropriate people in the right places. Here, we’ll examine the process of incorporating geotags into Instagram Stories.
- Access your Instagram profile by logging in.
- Make a brand new entry by clicking the “+” button in the upper right. To make a new Instagram Story, you may alternatively swipe left and choose “Story” from the bottom line.
- Make a new Story and select the Stickers button (the second symbol from the right).
- Choose the “Location” label for further action.
- Enter the desired location in the Search field.
- Choose the best answer from the list of possibilities.
Story is published with a geotag.
It is not feasible to change a location tag once it has been used in an Instagram story. Unfortunately, this leaves you with little options if you realise too late that you misidentified a place in your Story and want to change it.
Even after publishing your Story, you have the option of deleting it and republishing it with the updated location information.
Tips for Making Your Own Instagram Geotag
Suppose you’d want to make your own geotag. A unique Instagram geotag may be made for this purpose. A user-created geotag on Instagram is exactly what it sounds like: a geotag that specifies a user-specified location. It’s possible that the platform wasn’t identified in advance.
Customers may more easily locate and view your Instagram Story when you use a custom geotag. A personalised geotag also aids clients in realising they have arrived at the correct area for your shop or event.