Everyone on Instagram knows just how big of a deal marketing on the platform can be. With so many users, however, standing out can be challenging. For this reason, it is crucial to gain experience in Instagram marketing before diving in headfirst.
Is Instagram Marketing Necessary, and Why?
About a billion people use this visually-focused platform, and they’re all too happy to interact with the various brands it promotes.
Instagram marketing has been shown to increase both leads and sales in recent studies.
- About 12% of all US social media users have made a purchase on Instagram.
- Instagram Shopping posts receive close to 130 million monthly taps.
- The majority of Instagram users (80%) follow at least one business profile, and consumers who see products they like on the app (72%), are more likely to buy those items (70%).
- Roughly 62% of Instagram users say they’ve been enticed to buy a product or follow a brand after seeing ads in their feed.
When and how should you begin promoting your business on Instagram?
Using Instagram to advertise and build relationships with your target audience is a fantastic idea. Not sure where to begin? Try these steps:
1. Make the Change to a Business Profile on Instagram
When creating a business profile on Instagram, entrepreneurs and marketers gain access to a number of tools that can aid in the expansion of their operations. For instance, with an Instagram business profile, advertisers can make and analyse their own posts about products and services.
2. Construct Pleasing Images
Like well-curated content, carefully designed visuals can win over a following. They leave a positive impression on your audience and demonstrate that you care about more than just putting out a feed.
If you want your photographs to stand out from the crowd, consider the following advice:
- Pick an overarching concept that you can build different pictures around. To avoid monotony and produce a nutritious diet, it’s important to include a wide range of foods in the feed.
- It’s not enough to simply steal images from online repositories. Find ideas and elements to incorporate, but make your own visuals.
- Make quick visuals with programmes like Canva and Vista Create.
- Make sure that none of your images are blurry or pixelated.
3. Write Consistently
Whatever your preferred medium, it’s crucial that you post frequently. It is for this reason that maintaining a regular posting schedule is crucial. If you don’t show up on the platform with content, nobody will notice you’re there.
It’s important to remember that even if you’re only posting once a day, you should always aim to maintain a consistent posting schedule so that you can consistently fuel your Instagram marketing throughout the week.
To make use of hashtags
Using hashtags on Instagram is a great way to find people who share your interests and discover fresh content to enjoy. Hashtags are not just for finding new accounts to follow or post ideas. Using trending hashtags is another great way to increase the visibility of your posts. Hashtags like #love, #photooftheday, and #happy are quite popular.
The built-in Hashtag Manager in Social Champ is going to save you a tonne of time and effort. Just collect the appropriate hashtags into a set, and you can use them whenever you like.
Developing a Marketing Plan for Instagram
Having a content strategy is essential for Instagram success. This necessitates forethought about the content and timing of your updates. Without a plan, your profile is likely to be inconsistent, causing your followers to lose interest. To help you develop an Instagram content strategy, consider the following:
Recognize Your Targets
Finding out who your followers are is the first step in producing content that will interest them. Where do their passions lie? Why do you think that is? To what extent are you meeting their expectations? The first step in developing a successful Instagram marketing strategy is to identify your target audience.
Your ideal customer is something you can develop and refine over time in order to better serve them with the content you produce.
Make an iCalendar for your social media accounts.
It’s crucial to have a social media schedule. Even if you aren’t currently running a campaign, you should still work on making one for your brand. Having content planned out in advance and neatly arranged in a grid format is made easier with a calendar.
As a result, your feed will appear more unified and professional.
To Keep Tabs on Your Success, Use Instagram’s Insights
As an Instagram marketer, you can’t do better than these Insights for measuring your progress and success. The data will show you how many people have seen your posts, how many people have interacted with them, and which posts have done the best.
Insights gained from this can be used to produce more of the type of content that your audience finds most engaging. One of the best ways to improve your Instagram advertising is to follow the advice in this article.
You can also use a post-tracking Instagram scheduler like Social Champ to see how well your content does. Beautiful graphs of all of your Instagram posts, including a comparison of their weekly and monthly performance, are available.