Crafting Instagram videos that Drive Engagement and Sales

For the past few years, Instagram has been among the greatest social media platforms for business promotion. Many brands have joined the platform to promote their companies and goods as a result of its popularity.

The rivalry is fierce. Every time you post something on Instagram, it will be up against content from a number of other businesses that is sometimes extremely similar to yours. Reaching your target audience and leaving a lasting impact on potential customers may be challenging as a result.

Yet you can utilise one strategy to outsmart rivals: upload videos.

Hence, by making videos, you will not only stand out from the competition but also increase your chances of getting higher traffic and revenue.

Let’s look at some techniques for producing compelling Instagram videos in light of that.

Shorten your videos

You have a maximum of 60 seconds for your Instagram videos. Yet, this does not imply that you should limit your video creations to 60 seconds and make the most of Instagram’s entire time. You might want to stay with videos that are up to 30 seconds long, as research from Hubspot shown that videos that are 26 seconds long receive the most comments.

Instagram users don’t like to view lengthy videos, as evidenced by this. People choose brief, concise videos that are to the point.

The first few seconds of the video should contain your greatest stuff.
Impressions are important. Many individuals (especially those who are viewing your content for the first time) will watch your video through if you leave a positive first impression.

You should therefore publish your greatest material inside the first five seconds. If it appeals to your audience, they will watch the remainder.

A simple method to accomplish this is to introduce a compelling idea or display the outcome of a process you’re discussing right away.

Utilize e-commerce tags

The addition of shoppable posts is one of the best things that has helped businesses on Instagram, especially ecommerce stores.

Shoppable posts allow you to upload an image or video of your product along with a tag for it. Following that, users can reach the landing sites directly by clicking on the product tags.

As a result, e-commerce sites saw an increase in traffic and purchases via Instagram.
Shoppable tags were initially only made accessible for photo postings on Instagram, but they are now also available for video content. In the lower left corner of product-tagged video posts, there is a shopping bag icon. Further information about the products that are tagged appears when you click on the symbol.
After that, you can click on a product to go to the landing page and buy something. It’s that easy.

Identify your videos

On Instagram, content theft is a regular issue. There are many accounts who post stuff that has been stolen to their accounts without giving the creators credit. Some people will even go so far as to claim that they produced the video themselves.

You should watermark your videos by including your brand in them if you want to avoid this issue. In this manner, viewers will still be aware of the original source even if someone else posts it to their website without giving you credit.

The logo can be included at any point in the video, not simply at the start or the end.

Recruit influencers to produce your video content

According to research, Instagram is the favoured network for influencer marketing because it has the highest return on investment.
On Instagram, visual content is the mainstay of most influencer efforts. You may achieve some fantastic things with these pictures. But, videos generate the most interaction on Instagram, as was mentioned in this piece, so you could want to include video deliverables in your subsequent influencer campaign as well.

A video story with a link to the landing page should also be created by the influencer if your goal is to direct traffic to that page on your website. Swipes up are the most popular way for users to reach websites from Instagram, according to a recent survey.

The influencer must, of course, have at least 10,000 followers in order to publish swipe up links in Instagram stories, so only that will be possible.

When working with influencers who have fewer followers, ask them to publish a frequent in-feed post with a link to your website in their bio. Be sure to include the call to action “Link in bio” in the post’s caption.

Make appealing thumbnails

Make an appealing thumbnail for your video if you want more people to watch it. By doing this, you can draw in users who are both visiting your profile and have autoplay turned off on their mobile devices. They might click the play button if the thumbnail looks appealing.

The best outcomes come from including just enough information in your thumbnail to pique interest and entice viewers to click through for more. Text looks excellent in thumbnails, but keep in mind that for Instagram advertisements, it shouldn’t occupy more than 20% of the post. When designing thumbnails for all of your video posts, it’s important to adhere to this rule. In this manner, you won’t need to modify the thumbnail if an organic post does well and you want to boost it.

To increase the number of plays, you can select a template, upload a video, and change the text of the thumbnail.

I advise you to spread out the release of 10 to 20 videos over a 6- to 8-week period using various sorts of thumbnails. Try experimenting with different text sizes, colours, overlay components, logos, etc. After that, examine your posts’ performance throughout that time to see which thumbnails contributed to your videos receiving more views. This will enable you to decide what kinds of thumbnails appeal to your audience the most.

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