There is no shortage of advice online on how to maximise your presence on social media, from expanding your audience to maintaining relationships with people outside the site. Some of it is good advice, but that’s the case with the majority of the information available online. S
There are as many questionable techniques out there as there are dark alleys at 2 in the morning, and it may be difficult to weed out the fakes from the real ones. Services that provide “genuine” followers for sale, for instance, are usually a catastrophe since they do more harm than good and may even be against the terms of service of the site they advertise.
The First Strategy: Promote Articles That Have Already Had Substantial Organic Interaction
Facebook’s “boost post” feature has been around for some time, allowing businesses to push an existing post to new audiences. Companies have traditionally utilised this to publicise important news and valuable postings they believe would appeal to their audience.
If you want more people to become familiar with your brand, visit your Page, and interact with your content, this is the way to go about it. Promoting a post that asks readers to visit a certain page on your site may increase that page’s views, as well as the number of people who follow you and share your content.
We advocate taking a very particular tack if you’re going to adopt this strategy: pushing already-popular content.
Using contests centred on user engagement to attract potential customers
Having a contest on social media is a fantastic chance for businesses to… Yet, not all companies capitalise on the opportunities presented by contests, which can lead to disappointing outcomes.
Did you realise, for instance, that you can collect valuable user lead information like email addresses and phone numbers with social media competitions software that you wouldn’t have access to without it?
In addition to gathering contact details for potential customers, social media contest software may be used to amass “contest entries,” such as user-generated content (UGC) photographs, that can be shared via the business’s own promotional channels.
We suggest the following to help your contest succeed:
- It will be highly publicised in the week or two preceding up to the competition, and its rules and format will be outlined.
- Use a piece of social media contest software, such as ShortStack or Wishpond, to get the ball rolling.
- Request that participants like your Page (you may request that they like your page on several social sites, but we recommend limiting this to two to make things easy), submit their email address and a user-generated photo and caption for a chance to win.
- Give folks enough time to enter, but not so much that they say, “I’ll do it tomorrow.”
- By allowing them to vote, you may encourage your attendees to share promotional photographs of themselves (and thus your contest)
- The winner must be declared!
Contact should be maintained on Facebook during the next day.
Direct communications from your fans on other platforms are likely to increase. For now, Facebook has the strongest regulations around companies and Pages using Messenger to contact customers first. In this case, the regulations expressly prohibit doing so, and doing so would be impossible in any case.
Emphasizing User-Generated-Content Efforts and Seeking Permission to Distribute
When it comes to advertising tools, user-created content (UGC) is in a league of its own. User-generated content, such as photos and reviews, that is widely shared is great for marketing. It turns the consumer into an ardent promoter, whose network includes the individual’s followers, greatly increasing your company’s exposure. People are more likely to buy something after hearing how much a friend or acquaintance loves it than they are to trust advertising from a company, therefore this has tremendous market potential.
Include Related Companies in Your Article and Tag Them
I want to emphasise the importance of the word “relevant” right away. You may include other companies and influential people in material by tagging them in it if it relates to them in some way.
Nonetheless, if done tastefully, tagging other companies and influencers in your content may be a highly effective technique. When your target demographic overlaps with that of a nearby or similar firm, forming a partnership may be mutually beneficial. In the hopes that they will be pleased to engage back, you share some of their work and tag them in it.
You may make your own content and use brand tags if you’re referencing them, discussing their product or brand in any manner, or showcasing their product or service in a post. This may involve a variety of entities, such as affiliates or sponsored articles.
Get in touch with some potential partners in the business world. Collaborative projects range from holding a pop-up event to streaming on Facebook and pinning to Pinterest as a group. The possibilities for combining audiences to everyone’s benefit, including your own, are numerous.
People will always strive to scam the system if they see a chance to gain an advantage, especially financially. A company may know exactly what it’s doing, or it may not (and may be putting its faith in a shady “growth hacking guru”). If you want to build a loyal fan base and earn the respect of the social media sites itself, you should only employ “white hat” marketing tactics.