Every major brand in today’s market has one thing in common: they’re all very social on Twitter. Over 237.8 million people use this microblogging network every day, making it a top choice for advertising.
With 500 million tweets being sent every day, Twitter is a great platform to promote your brand to a wide audience.
Brands are responding to this demand by creating more tweets. Because of this, there is now too much information in the public sphere.
If you want to increase your brand’s value on Twitter, your engagement rate must be high. Without that, your ingenuity might not pay off.
Because of this, you need a clever and organised approach to marketing on Twitter.
Improving organic Twitter engagement could look like an impossible task. We have therefore written this detailed guide to the nuances of Twitter engagement rate to relieve some of the burden from your shoulders.
5 Strategies for Boosting Twitter Followership
It may seem like a lot of work to increase your Twitter engagement rate, what with Twitter being such a crowded platform and all. However, if you take the necessary steps, you can easily boost your brand’s visibility and attract more organic visitors.
You can streamline your social media marketing strategy by following these simple steps:
1. Make sure you’re using the appropriate hashtags
Hashtags might not appear to be as important as they are on Instagram. Nonetheless, this practise can greatly boost your Twitter interaction rate. The use of hashtags improves your content’s discoverability, allowing more people to read and learn from it.
These minor adjustments will help you organise your tweets, make your post’s purpose clear, and gain more retweets.
Including a hashtag in your tweet will connect it to all other tweets that use the same hashtag. It helps people understand the bigger picture of what you’re talking about in your tweets and makes it simpler to track the topics that interest them.
You need to study the competition closely if you want to come up with clever hashtags for your business. Find out which hashtags they’re using successfully and incorporate them into your posts. Each tweet should have three to five carefully chosen hashtags that:
2. Make use of “trendjacking”
Twitter, as a microblogging platform, generates conversation about a wide range of topics, from new music to political events. Every time a particular term or topic captures the public imagination, you have the opportunity to broaden your audience.
Consumers interact with modern brands. And being current and relevant is the bedrock of Twitter’s success. In order to better understand your audience, you should follow the trending topics. That way, you can tailor your social media advertising to their preferences.
Memes, hashtags, events, and other mediums that capitalise on relevant trends can significantly increase participation. However, your company’s reputation will suffer if you constantly ride the trending-topic wave.
As a result, you should keep an eye out for movements that mesh well with your company’s ethos. Conduct a competitive analysis to learn from the successes of your competitors. There are times when you can use your creativity in copywriting to your advantage by capitalising on a fad that has nothing to do with your subject matter.
It’s counterproductive to try to catch on to a trend too late, as you won’t see much of a ROI. Don’t wait for the topic’s popularity to wane before using a trendjacking.
3. Establish a regular posting time for tweets
Keeping up a steady engagement rate on Twitter requires maintaining a regular posting schedule. But you should also try to post at times when your target audience is most likely to be online.
However, it’s likely that some of your readers live in different time zones. This makes it difficult to find a timetable that works for everyone and encourages the most participation.
Since your target demographics overlap, it makes sense to examine competing products in order to fine-tune your own approach to customer retention. The collected information will reveal your competitors’ most successful posting times.
To reach your target audience at various points in the day, you might also consider tweeting bite-size pieces of content. However, if you plan on using Twitter videos as part of your marketing strategy, you should limit the number of tweets you send out each day.
4. Take advantage of media-based materials
Creating a unique voice for your brand on Twitter is essential for reaching your engagement goals. Visual content is highly favoured by internet users today and can be one of your most effective traffic drivers if used correctly.
The attention span of the average internet user is much shorter than that of a human reading a wall of text. It’s more likely that people will interact with them because they’re both dynamic and noticeable on the timeline. Thus, visual content should play a pivotal role in your Twitter marketing strategy.
Memes, video clips, GIFs, still photographs, infographics, and audio podcasts are all fair game. Be sure that all of the media you share is of a high standard. Their design must be consistent with the brand’s aesthetic while also drawing attention.
5. Interact with your readers.
The best thing you can do for your brand is to respond immediately to any comments, whether they be positive reviews or frustrated doubts.
Interacting with your target market increases your authority. The way they perceive you depends on how well you interact with them. It demonstrates interest in what they have to say and that you have heard them.
It’s good for your brand and customer loyalty if you respond to mentions on Twitter. Customers are prompted to interact more with your content and to think about making a purchase as a result.