Social media and other emerging platforms are often seen as the future of marketing. The platform’s one billion monthly active users makes it impossible to ignore, making Instagram marketing a hot trend. More than 200 million company profiles are currently active on Instagram, demonstrating that most companies have increased their social media activities in response.
However, you shouldn’t discount the potential of other forms of advertising, such as email. Seventy-eight percent of marketers in 2020, up from 71% in 2019, stated email is vital to the overall performance of their companies. Nearly all email recipients check their inboxes daily, and many do so numerous times a day, improving your email campaigns’ visibility.
In fact, Instagram may serve as a springboard for expanding your email marketing list, so the two strategies need not be at odds with one another. Users’ emotional attachment to the companies they follow on Instagram is what makes the platform unique.
To to take use of these possibilities would be foolish. In this article, we’ll discuss five Instagram strategies for expanding your customer base.
Please make use of the profile contact button
Instagram users now are far more discerning and well-informed than those during the app’s infancy. Many companies have started using the platform, which has raised expectations for how businesses interact with their customers. In the past, it was sufficient to publish brand-related visual content and assume that users will find their way to contact you.
These days, your audience expects a completely hassle-free interaction with you. They want a straightforward path to getting in touch with you, and they want an almost instantaneous reaction once they do. That’s why it’s crucial to make sure your Instagram business profile has a contact button, so users can easily see how to get in touch with your company. If you aren’t able to devote a lot of time to checking your Instagram DMs, including your email address as a contact option is essential.
Optimise your Instagram bio for maximum impact
The only area on Instagram where you can really include a link is in your bio, which is quite limited. You should seize the chance before you. You should not assume that your audience will understand the purpose of a link simply because you include it in your bio.
Including a call to action in your bio is a simple task. A simple “join our newsletter” is usually adequate, but if you really want to go above and beyond, you may also promote the advantages of signing up for your email list. You may use the bio to promote the benefits of signing up for the email list, such as discounts, special deals, and free delivery.
To see more, swipe up
When an Instagram account reaches 10,000 followers, it unlocks a new feature called Swipe Up in Instagram Stories. This provides you with another another option for encouraging users to join up for your mailing list. Instagram now allows you to link to a specific web page from your story posts. By doing so, you gain access to Instagram Stories, one of the app’s most potent features.
Users are encouraged to follow the link immediately because Instagram Story material disappears after 24 hours. If you include a call to action in the tale itself, most users who Swipe Up will be eager to provide their email address in exchange for the reward.
Write up some praise for your email newsletter or mailing list
Those that follow your brand on Instagram are clearly fans or potential customers. Instagram posts that highlight the value of subscribing to your email list or newsletter can be a useful addition to your overall marketing plan.
However, in order to avoid coming out as spammy or overwhelming, these sorts of postings should be interspersed with other high-quality material. Your goal, like with Instagram bios, should be to get people to voluntarily give you their email address. You can’t expect them to tolerate repeated exposure to the same material if they already find it boring.
We recommend including a prompt to sign up for your email list with other forms of high-value visual material, such as photos or videos.
Never do it alone – use influencers
Even if you already have a sizable fan base, there will always be new folks who haven’t caught wind of you. Collaborations with influencers, even those who don’t have millions of followers, can help spread the word about your company to a wider audience. Micro-influencers, those with between 5,000 and 10,000 followers, may nevertheless help your email campaign immensely. These micro-influencers are experts at maximising Instagram’s potential through its many features, which in turn attracts more followers.
Keep in mind that the most crucial aspect of all these suggestions is providing your audience with a compelling incentive to share their email addresses with you. If you stick to the guidelines we’ve put down here, we’re confident you’ll be able to integrate Instagram and email marketing successfully. Keep your audience interested once you have their email addresses; this will have a trickle-down effect, since word of mouth is still a powerful form of advertising. The success of your email marketing initiatives will increase if word gets out about the exclusive perks your email list members enjoy.